Digital Marketing Agency Glendale
With over 75,000,000 websites clamoring for eyeballs, your small business must have a plan that does more of everything to drive traffic to your site, and more importantly, make the phones and email leads come alive. At GlendaleBizz, we deliver. Whether it’s Search Engine Optimization (SEO), content marketing and Online Reputation Management (ORM), and/or Search Engine Result Pages (SERP’s), we do it all. Having the right digital marketing initiative lets consumers find your business, and more importantly, allows you to make that first critical contact, and the better your digital marketing footprint, the more traffic your site will gain.
Today, you must have a fully defined digital strategy, across multiple fronts, that allow you to stay five steps ahead of your competition. At GlendaleBizz, let our expert team analyze, define, prepare, and implement a digital marketing strategy that does exactly that.
With a two-tiered approach of both a well-constructed and consistent deployment strategy, digital marketing empowers your business to grow, using search, social media, and the all important content.
Understanding Client Needs
Business Analysis
The Right Digital Platform
Goal Setting
Resource Planning
Deployment & Optimization
Reporting
Measuring ROI
Key Areas of Digital Marketing Services
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is an outgrowth of two events of the past two decades. One is the now 75 million active websites in the marketplace and the second is the number of results that appear in search engines for your company’s keywords. Keywords, Google’s authority ranking, white hat best practices, as well as having advanced keyword placement, copyrighting, meta-tagging, and even image placement, all to determine your company’s ranking on the major search engines. To learn more, contact us and let our SEO professionals help you develop a plan that ensures growth to your business over the next six months, then the next six years, then the next six decades.
Pay Per Click (PPC)
Does your business need to be on the coveted Page 1 search results for specific keywords… tomorrow? If you answered yes, there’s a solution for that. Pay Per Click (PPC), which existed for years before SEO, was the solution, and that remains a solution today. With a short meeting, some exploratory research, it’s possible to have a complete PPC campaign up and running in just a few days. PPC is available across all the major search engines including Google, Yahoo, Bing, Ask, and DuckDuckGo, to name just a few, but Google, by a wide margin, remains the undisputed champion dominating 90% of the search market. To find out more about whether PPC is an option for your company, give us a call and ask for our “PPC Keyword Market Assessment”, our free report that explores whether a PPC campaign is right for your business.
Content Marketing
Content is nothing unless it is “relevant, consistent, and valuable”. These are the three cornerstones or viable content for your site. If you are an e-Commerce Store, content about how the 2020 global pandemic impacts shipping. If you are B2c company selling convention travel events planning services, your content must address how social distancing will be taken into account at “in-person” events you are planning. Regardless of your business classification, your content control begins with the right Content Management System (CMS). This includes the ability to manage categories, images, add images, control the publication dates, as well as having the ability to add links to other sites.
e-Commerce SEO
Today, especially during the global pandemic of 2020/2021, the desire for people to shop online has exploded. Despite the millions of workers and small businesses that have gone out of business, companies like Amazon, eBay, and Etsy have seen explosive growth.
During the short period between March and June of 2020, according to (digitalcommerce360.c0m), online sales skyrocketed a record 44.4%, more evidence that if you are in the B2c space, and you sell and deliver products, that having the right e-Commerce solution is just as important today as it’s ever been. At GlendaleBizz, we offer you SEO experts who get it. They know how to conduct keyword research, how to best promote on-page and off-page SEO, as well as prepare the right content, and link building to rank higher, not just on Google, but the other major search engines.
Reputation Management
Unlike a decade ago when all you needed was a company website, today you need a complete solution. This includes stellar content, SEO, PPC, and for some companies, Reputation Management. Small or large, how people perceive your company can be greatly influenced by how it is perceived, and when that image is tarnished, it can difficult to correct. With Reputation Management, we help you identify why this might be happening, and when a problem is found, working with your customers and their feedback to solve the issues. Having an Online Reputation Management (ORM) expert on your side is a major step forward to ensuring you have a complete digital strategy to promote and grow your small business.